Deciding on Postsecondary Education
National Postsecondary Education Cooperative
Report released December 11, 2007
Full Report available at: http://nces.ed.gov/pubs2008/2008850.pdf (Pdf)

The report focuses on the decision making process students use to decide on a college. Special emphasis was given to underserved students (non-traditional aged, minority, and students of low- and moderate- socioeconomic status). In three section, the report deals with the "The Stages of College Planning and Choice", "The Influential Role of Others" and "Types of Information Sought, Sources Used, and Application of Information".

The focus groups studied were: First-generation college-bound high school seniors from rural areas; First-generation, urban, college-bound high school seniors from low- to moderate-income families; First-generation, low-income Latino high school seniors; High-achieving/low-income African American college freshmen; College freshmen in 4-year colleges (public and private, not-for-profit) from low-income families; College freshmen from low-income families enrolled in 2-year public and technical colleges; Older low-income adults, ages 25 to 38 and enrolled in 2- and 4-year colleges (public and private, not-for-profit); Parents (low to moderate income) of first-generation students attending 2- or 4-year colleges (two groups); and Urban and suburban high school guidance counselors who serve moderate- to low-income families (two groups).

The survey, and an analysis of over 80 sources of research literature, showed that for all applicants cost, major/program of study, and convenience/location were major determinants. Online web-based resources were used mostly be current and recent high school graduates. Findings suggest the need for comprehensible information, additional resources, and improved assistance for prospective college students and their families.

Full Report available at: http://nces.ed.gov/pubs2008/2008850.pdf (Pdf)